用消费者的思维
决定我们的行为

We decide our behavior
By using consumers’ insight

让创新和改变
成为一种习惯

Let innovation and change
Become a habit

放弃优秀
追求卓越

Forget the word of “Good”
Pursue excellence

信任和担当
让我们一路向前

Trust and Ownership
Lead us the way forward

向善而为
笑傲江湖

Be kind
Be positive